• Delivery Format

  • Since The West Face has many stores all over the world and sales reps need to be available to customers at all times, it was determined that asynchronous, responsive e-learning micro-modules would be the most appropriate format for the course so that learners can view a module when they have free time.

• Learning architecture

  • I put the product information into simple, meaningful click-and-reveal interactions by keeping graphics and animation big and text minimal, which prevents cognitive overload.  Learners are taking in a lot of information, and presenting them with just enough to expose them to the essential ideas they need is all that is necessary.​​

• Storyboards

  • Contents are presented, including Project Name, Screen Title, Screen/Unit ID, Graphic Information, Navigation, Review Comments and Audio.

• Process

  • The course is organized into the following steps (based upon Gagne’s Nine Events of Instruction):

    1. Gain attention

       1. 1. Asking a challenging question​

    2. Inform learners of objectives

       1. 1. What are the goals of the training?​

    3. Stimulate recall of prior learning

       1. 1. What is known already about backpacks?​

    4. Present the content

       1. 1. Dynamic, responsive, learner-centered​

    5. Provide learning guidance​​

    6. Elicit performance (practice)

       1. 1. Customer scenarios​

    7. Provide feedback

       1. 1. Immediate responses to practice answers​

    8. Assess performance

       1. 1. Tests with multiple choice, matching and true/false​

    9. Enhance retention and transfer to the job

Resources available​

• Storyboard Prototypes